Populytics Focuses on Total Well-Being with New Website

Populytics, leading population health management firm and subsidiary of Lehigh Valley Health Network (LVHN), has introduced a new website to showcase the company’s expanded direction into total well-being for employer groups in the local region and across the country. The company has nearly a decade of experience developing advanced health care data analytics infrastructure and capabilities, more than 30 years of expertise in health plan benefits administration and consulting, and teams devoted to helping coordinate care across the health care continuum. Leveraging these assets for the benefit of employers and employees has become a natural and meaningful direction for the organization.

“Our goal in population health is to emphasize preventive care and improve the health of a group, like a company’s workforce, which ultimately makes a difference in health care quality and cost,” says Bob Knauss, Administrator, Business Development, Sales, and Marketing. “It’s important to consider the whole person. Not only physical health, but all aspects of well-being, including emotional, social, and financial in order to truly make an impact. For employers, Populytics is a single resource for all those services.”

The new, more comprehensive website (populytics.com) displays refreshed, simpler branding punctuated by a new logo. The website folds in both physical and emotional well-being through its two divisions BeneFIT Corporate Wellness and Preferred EAP. Combining the once digitally separate messages means website visitors can access total health information all in one place. This is especially helpful for employers who are managing the impacts of both physical and emotional health in their employee populations.

The website features Populytics’ newly developed direct contracting service for employers. Providing all the elements typically offered by major insurance companies, Populytics Health Management Solutions (PHMS) bypasses the complexities of a traditional arrangement by enabling employers to go directly to health care providers for employer-sponsored health care.

The company has also streamlined its social media presence by moving BeneFIT and Preferred EAP’s pages into one under Populytics. This provides a central location for the company’s total well-being communications and makes information more comprehensive and easier to access.